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International Speedway Corporation Awards Veramark Telecom Expense Management Contract

Leading TEM Provider Helps ISC Manage Invoice Processing, Cost Allocation, and Call Accounting

PITTSFORD, NY -- (Marketwire) -- 01/19/10 -- International Speedway Corporation (ISC) has selected Veramark Technologies, Inc. (OTCBB: VERA), a leading provider of Telecom Expense Management (TEM) solutions, to help the motorsports company process telecom invoices more efficiently, allocate costs, and gain more control over the use of telecom resources. The Veramark® solution will utilize the TEM provider's VeraSMART Telecom Expense Management Suite.

VeraSMART® is a scalable and fully integrated Web-based application platform that provides centralized data management, workflow automation, and business intelligence for telecom expense management. ISC has licensed VeraSMART components for call accounting, charge allocation, and invoice management to provide telecom expense management for the International Motorsports Center, the headquarters for ISC, NASCAR®, and GRAND-AMERICAN ROAD RACING ASSOCIATION®.

VeraSMART's call accounting capability will help ISC gain visibility into telecom usage, optimize network resources, and reduce expenses. The software will capture call data records for every incoming and outgoing call and let users of the system generate reports that show call destination and origin, time and duration, estimated cost, trunk usage, and more.

"VeraSMART integrates seamlessly with our extensive telecom network," said Elliott Roberts, ISC Manager of IT Telecommunications. "With VeraSMART we are able to capture and integrate data from our Avaya®, Cisco® and Nortel® switches and correlate it with our Microsoft® Active Directory in just hours. I've spent 20 years maintaining PBXs and call accounting software, and VeraSMART far exceeds anything I've used before in both depth of ability and simplicity of use."

"Manpower is an expensive commodity," said Brandon McNulty, ISC Director of Technology. "VeraSMART's ease-of-use and ability to quickly produce meaningful and concise reports make it an extremely valuable asset. We sought out an enterprise solution to help us automate day-to-day manual processes, eliminate duplication of effort, do away with department-centric databases and spreadsheets. VeraSMART addresses all our telecom expense management needs while saving ISC time and money."

VeraSMART's invoice management and allocation components will allow ISC to streamline and automatically validate invoices and allocate approved charges to appropriate departments and managers. Veramark will develop Electronic Billing Formats (EBFs) that will allow ISC to receive and process carrier invoices electronically rather than through costly paper-based and labor-intensive methods.

In addition to the VeraSMART software, implementation services, and EBF development, Veramark will provide data migration, systems integration, and training to help ISC bring the system online quickly.

"Veramark's depth of experience in electronic invoicing made them the best choice for cutting expenses through automation," said McNulty. "In every aspect -- engineering, installation, support, accuracy, reliability, and cost-saving potential -- the decision to use Veramark's telecom expense management solution just made sense. We're looking forward to significant and ongoing improvements in our ability to control telecom expenses."

"Telecom is a major corporate expense," said Tony Mazzullo, Veramark's President and CEO. "Our VeraSMART TEM software helps organizations enable and enforce best practices to manage and reduce telecom expenses. We are very pleased that ISC has selected VeraSMART and we look forward to helping them use their telecom resources more efficiently and drive down their telecom costs."

About International Speedway Corporation

International Speedway Corporation is a leading promoter of motorsports activities, currently promoting more than 100 racing events annually as well as numerous other motorsports-related activities. The Company owns and/or operates 13 of the nation's major motorsports entertainment facilities, including Daytona International Speedway® in Florida (home of the Daytona 500®); Talladega Superspeedway® in Alabama; Michigan International Speedway® located outside Detroit; Richmond International Raceway® in Virginia; Auto Club Speedway of Southern California(SM) near Los Angeles; Kansas Speedway® in Kansas City, Kansas; Phoenix International Raceway® in Arizona; Chicagoland Speedway® and Route 66 Raceway(SM) near Chicago, Illinois; Homestead-Miami Speedway(SM) in Florida; Martinsville Speedway® in Virginia; Darlington Raceway® in South Carolina; and Watkins Glen International® in New York. In addition, ISC promotes major motorsports activities in Montreal, Quebec, through its subsidiary, Stock-Car Montreal.

The Company also owns and operates MRN® Radio, the nation's largest independent sports radio network; the Daytona 500 Experience®, the "Ultimate Motorsports Attraction" in Daytona Beach, Florida, and official attraction of NASCAR®; and Americrown Service Corporation(SM), a subsidiary that provides catering services, food and beverage concessions, and produces and markets motorsports-related merchandise. In addition, ISC has an indirect 50 percent interest in Motorsports Authentics®, which markets and distributes motorsports-related merchandise licensed by certain competitors in NASCAR racing. For more information, visit the Company's Web site at www.internationalspeedwaycorporation.com.

About Veramark Technologies, Inc.

Veramark is a leading provider of innovative enterprise solutions for telecom and IT expense and performance management. Veramark solutions provide visibility into operational expenses and generate actionable business intelligence to help organizations reduce spend and optimize business processes. Veramark solutions, which include software and services for Telecom Expense Management (TEM), call accounting, and Business Process Outsourcing (BPO), enable best practices for managing complex unified communications networks on a global scale. For more information, visit www.veramark.com.

Veramark, VeraSMART, and eCAS are registered trademarks of Veramark Technologies, Inc. MySMART and VeraSMART Performance Advisor are trademarks of Veramark Technologies, Inc. All other trademarks are the property of their respective owners. This press release may contain forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995. A variety of factors could cause actual results to differ from the anticipated results expressed in such forward-looking statements. These may include but are not necessarily limited to changes in general economic conditions in the United States and overseas, technological changes in the telecommunications or computer industries, the timely and successful launch of planned new products, the timely installation and acceptance by end-user customers, and the impact of competition or changes in the marketing strategies of major distributors.

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