| By Karyn Price |
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| June 18, 2009 11:45 PM EDT |
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777 |
Veramark Technologies Journal
Telecom is one of the top 5 expenses in most organizations today and is increasingly a target of cost-cutting efforts. Historical telecom audits provide quick, one-time savings that can be an important part of these efforts - but only a part. Because audits provide only a snapshot-in-time of the telecom network, they fail to provide organizations with the sustained visibility needed to identify trends, make accurate budget forecasts, and solidify long-term ongoing savings.
Based on the experiences gleaned in more than 25 years in the telecommunications industry, Veramark Technologies finds that the key to continuous, long lasting savings is a full product lifecycle telecom expense management (TEM) solution. TEM helps businesses dramatically reduce operational expenses, improve staff productivity, and plan future investments in technology. TEM help organizations leverage the information gained through an audit to automate best practices, improve productivity, and adapt to the incorporation of new technologies. Processes that might otherwise spiral out of control - such as wireless expense management and contract management - can be continuously improved and monitored.
The audit is an important tool for defining the initial state of an organization's telecom environment and identifying opportunities for improvement. As a long-term expense management strategy, however, the audit alone is a blunt instrument that fails to maximize sustainable, long-term value. The key lies in combining one-time, historical audits with a long-term, systemic TEM program. To read more best practices in implementing a TEM solution, download a free white paper titled: Why Telecom Audits Alone are Not Enough from Veramark Technologies.
Karyn joined the Bailiwick Company ten years ago, and spends the majority of her time managing media relations and corporate, employee and marketing communications for her telecommunications and technology clients. She currently leads the company's public relations practice. With an eye toward results, she works diligently to secure meaningful coverage for clients in relevant print and online publications, as well as in key financial and analyst reports. Her new-found passion for social media has ignited additional interest for the clients she serves.
Prior to joining Bailiwick, Karyn was the communications manager for the Bucks County Conference & Visitors Bureau, where she publicized the beauty, art and culture that the region offers to leisure travelers. Under her direction, the county saw a 43 percent increase in travel leads. She has also spent time in advertising.
Karyn holds an M.A. in Professional Communication from La Salle University and a B.A. in Communication from Elizabethtown College. Outside of the office she enjoys music, spending time with family and reading great novels.
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